Global Marketing & Service
Striving to Make Canon the Brand of Choice Among Users the World Over
Canon U.S.A., Canon Europe, Canon China, Canon Australia and Canon Marketing Japan oversee sales in their respective regions. Through the comprehensive implementation of supply chain management, marketing activities are coordinated with development and production operations through advanced IT systems to ensure that Canon products are delivered as needed anywhere in the world. Our sales network also plays an important role in gathering input from customers, which is fed back into future development and production processes.
Canon Europe is the strategic headquarters for Europe, the Middle East and Africa (EMEA). In 2015, thanks to a successful Canon EXPO in Paris and the launch of new Canon ecommerce sites, sales and marketing operations were strengthened. Strategic acquisitions included UK-based Lifecake (digital consumer services) and Integra Document Management in Italy (document and business process outsourcing services). As an official sponsor of Rugby World Cup 2015, Canon Europe provided services for professional photographers and supplied printers and other products. 2016 objectives include building on strong positions in core markets while focusing on growth opportunities in emerging markets and areas such as network cameras and 3D printing. Activities such as Miraisha Programme, which include supporting aspiring photographers, aim to further establish the Canon brand in Africa.
Canon U.S.A. oversees operations in North, Central and South America. Under the slogan “Canon See Impossible,” this headquarters continues to embrace the challenges posed by developing new businesses. In 2015 Canon U.S.A. held the Canon EXPO New York, showcasing Canon's businesses, products and technologies while demonstrating our comprehensive strengths. The exhibits provided customers with real-world experiences of the usage and benefits of Canon products, services and technologies. A new operating company, Canon BioMedical, Inc., was established for the research, development and production of genetic testing systems for research. Canon U.S.A. functions as a regional headquarters under the Three Regional Headquarters management system, which envisions market expansion through businesses created and nurtured in the United States.
Asia & Oceania
The Canon Asia Marketing Group (CAMG) oversees operations in China, South Asia and Southeast Asia. While responding to the diverse needs of each market, CAMG focuses on strengthening and expanding B-to-B operations. Canon China, opening two new offices in Northwest and Northeast China, has adopted a six-branch office system to swiftly and appropriately address customer needs. With Canon Singapore moving to new offices, expanding its role as a regional headquarters, and Canon India opening a technical skills development center, Canon is aiming to cultivate personnel for our production printing business. Meanwhile, in the Oceania region we are working to strengthen our solutions business. Additionally, the Canon Photomarathon, a unique photo contest held annually in Asia, highlights the collective strengths that make Canon the leading imaging company.
For the Canon Marketing Japan Group, 2016 marks the start of Phase III (2016–2020) of its Long Term Management Objectives aimed at helping solve social issues by providing advanced Imaging and IT solutions. In addition to existing business domains, such as digital cameras and office multifunction devices, this Group's work centers on higher-growth domains, such as network cameras, commercial printing and business imaging devices, and also involves the businesses of security and outsourcing. High-value-added solutions are created through the integration of Canon's imaging technologies and IT know-how. As a marketing leader, the Canon Marketing Japan Group pursues its vision of deeply understanding and growing together with customers.