The slim and lightweight IXY 200 weighs approximately 126 g and features a 28–224 mm (35 mm film equivalent) 8x optical zoom lens, the magnification of which can be digitally extended to approximately 16x through ZoomPlus technology, and a high-resolution approximately 20 million effective pixel CCD image sensor.

The IXY 200 newly features such beginner-friendly functions as a dedicated DATE button that allows users to easily add a date stamp to images. By simply pressing the button, users can choose from Date, Date & Time or OFF, making it possible to confirm when a photo was taken without having to reference the image’s Exif data. The camera also features an Easy Auto mode that disables the functions of the FUNC. SET, MENU and INFO. buttons to prevent accidental setting changes while shooting.