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Product Responsibility
Management Approach

Important Issues from the Perspective of Product Responsibility

In recent years, with the advancement of information technology due to the spread of the Internet, countless forms of information can now be obtained more easily than ever, and customers have a much greater interest in safety and the environment.

Canon offers a diverse range of products globally, for both businesses and individual consumers. As a growing number of these products—including network cameras and medical equipment —relate directly to the safety of society and the lives of individuals, Canon’s product responsibility has become increasingly important. To increase the level of trust in the Canon brand, it is essential that we correctly convey information about the safety and environmental considerations of our products.

Based on our corporate philosophy of contributing to the betterment of society, we believe that providing products customers can use safely, securely, and with satisfaction represents one of our most important missions as a corporation. We therefore, focus our efforts on ensuring product safety and improving product usability.

Ensuring Product Safety

Canon’s basic mission when it comes to quality is to ensure that customers have “no claims, no trouble,” and we work hard to ensure “Canon Quality” throughout the Group globally. We have created our own quality management system, and we strive to improve quality across the entire product lifecycle, from planning and development to production and after-sales service.

We have also established our own Product Safety Technical Standards that go beyond regulatory requirements. We use these standards in carefully assessing product safety during design and production. Furthermore, with the aim of improving customer satisfaction, Canon has created a system for gathering comments and requests received from users around the world, sharing the information among relevant divisions, and using this information for product improvements.

Improving Product Usability

Canon strives to develop products that different customers can use easily and with confidence, and to provide information that helps them use those products appropriately. To ensure their accessibility by all sorts of customers around the world, we prepare product manuals that are easy to understand and actively apply universal design concepts in developing products.

Related SDGs

Ensure sustainable consumption and production patterns