Photo of Toshikazu Hirasawa (left) and Tsuyoshi Otake (right)

In 2007, when arguments about environmental challenges on a global scale were overheated, Canon set up a team including young members to start consideration of the environmental vision.
Hirasawa and Otake, young members of this team, recognized it as a big opportunity.
The two, currently engaged in the setup and drafting of a mid-term environmental plan, talk about their memories of that time.

HirasawaIn the lead-up to the Toyako Summit, the 34th G8 summit in 2008, the trend toward presentation of environmental messages was at that time increasing worldwide, so we considered it was an opportunity to strongly exhibit the advantages of Canon in environmental fields.

OtakeOwing to this trend, I changed my carrier in Canon and moved from a business unit to the Global Environment Center. My first task at the Center was the creation of the environmental vision. I had been engaged in mechanical design in the business unit, so I wished to create such an environmental vision as to encourage all people related to manufacturing, in view of actual manufacturing processes.

Other companies presented their goals and policies, while Canon focused on one specific point.


HirasawaI wondered if conventional environmental measures at only our own manufacturing facilities were insufficient. It is necessary to take action throughout the product lifecycle. For this purpose, I cast a wider net, considering, for example, environmental impact reduction in the whole supply chain, as well as encouraging customers to select environmentally conscious products.

OtakeOne other important point: we aimed to build a society that enables coexistence between enrichment and the global environment, through Canon products and activities. I decided on this aim as a feature of the Canon Environmental Vision.

For the establishment of the Canon Environmental Vision, we need an index to evaluate the progress of the Vision.
The new overall goal is the improvement ratio of “the lifecycle CO2 emissions improvement index per product.”

OtakeThis means CO2 emission per unit of a Canon product in its product lifecycle. This index reflects the product lifecycle (i.e., all business activities related to product) from obtaining raw materials to disposal and recycling.

HirasawaIn addition, Canon offers a variety of product categories, such as digital cameras, office multifunction devices and printers. For evaluation of “functional sophistication of products” and “minimization of environmental impact,” we can cross-divisional evaluation and company-wide evaluation by using the lifecycle CO2 emissions improvement index per product.

OtakeIn other words, by unification of collected data from products and product categories to the business organization level, i.e., from individuals to the whole, we can attain degrees of improvement throughout the company.

Hirasawa“Per product” is a common unit for people actually engaged in product design and manufacturing, and is considered a driving force for all people related to manufacturing to continue their optimization processes.

Lifecycle CO<sub>2</sub> Emissions Improvement Index per Product 35.9% improvement from 2008 to 2017

Lifecycle CO2 Emissions Improvement Index per Product

Photo of Toshikazu Hirasawa

Toshikazu Hirasawa

Manager, Environment Planning Department, Environment Planning Division, Global Environment Center, Canon Inc.

After joining the company, he engaged in environmental technology development, facilities management headquarters and facilities management at manufacturing site. Currently he is supervising environmental planning at the Global Environment Center. Since joining the company, he has been one of the few members engaged in operations of environmental fields over an extended period. His motto is “Feel the change directly out in the workplace.” He is always sensitive to daily changes in both the company and society at large.

Photo of Tsuyoshi Otake

Tsuyoshi Otake

Lead specialist, Environment Planning Department, Environment Planning Division, Global Environment Center, Canon Inc.

For five years after joining the company, he was engaged in development of printers as a mechanical designer. After that, he took part in the establishment of the Environmental Vision at the Global Environment Center. Then he transferred to Europe, and spent four and half years in the Sustainability Division of a marketing company. After returning to Japan, he engaged in general environmental planning operations. His personal philosophy is to engage positively with a wide range of viewpoints and make full use of the knowledge attained in product development and at the marketing company.

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