The slim and stylish IXY 180 features a 28–224 mm (35 mm film equivalent) 8x optical zoom lens, the magnification of which can be digitally extended to approximately 16x through ZoomPlus technology, and a high-resolution approximately 20 million effective pixel CCD image sensor. During still shooting, the camera’s dedicated Auto Zoom button automatically zooms in or out to determine the optimal framing in accordance with the number of subjects appearing in the photo.