Incorporating Canon’s newly developed DIGIC 6 image processor, the PowerShot SX280 HS supports the capture of Full HD video at 60 frames per second (fps),^*1 enabling the recording of smooth video with minimal afterimage even when shooting actively moving subjects. When capturing Full HD video at 30 fps, the camera’s ISO 1600 setting minimizes noise to a level equivalent^*2 to the ISO 400 setting of its predecessor, the PowerShot SX260 HS (released in March 2012). Furthermore, compared with DIGIC 5, the new DIGIC 6 image processor records approximately four times the amount of data, enabling the capture of smooth, high-resolution video. Combining optical image stabilization with digital correction made possible by DIGIC 6, the camera significantly reduces the effects of handshake for five different types of movement—horizontal, vertical, roll, pitch and yaw—which is particularly useful when recording while walking or riding in a moving vehicle.

The PowerShot SX280 HS’s 20x optical zoom lens features a zoom range from 25 mm to 500 mm (35 mm film equivalent) and employs two double-sided aspherical lens elements and an UD (ultra-low dispersion) lens element to effectively correct for aberrations across the entire zoom range. In addition, ZoomPlus technology, which applies the optimal image-processing settings based on the level of magnification, extends the camera’s zoom range up to approximately 40x through digital magnification while maintaining a high level of resolution.

Featuring an advanced Wi-Fi connectivity function, the Canon PowerShot SX280 HS saves a history of the last three connections used for uploading and sharing images through Wi-Fi, enabling users to more easily and quickly send images to frequently used smartphones, tablet devices^*3 or SNS (Social Networking Service) sites. The camera allows not only photos to be uploaded to Facebook, but also text to be posted^*4 on Facebook, YouTube and Twitter.

The Canon PowerShot SX280 HS is equipped with a built-in GPS (Global Positioning System) receiver, which automatically records the latitude, longitude, elevation and UTC time (coordinated Universal Time) at which an image was captured. The camera can also obtain GPS assist data^*5 using Wi-Fi, which greatly reduces the amount of time needed to acquire positioning data compared with the previous model.

*1 When recording 60 fps video with a resolution of 1,920 x 1,080 pixels
*2 Based on Canon testing methods
*3 Performance is not guaranteed for all iOS and Android models
*4 Text input is limited to ASCII characters
*5 GPS satellite orbit information is required for obtaining positioning data