Marketed	August 2018
Original Price	Open price
Specifications	Open PDF (932KB)

The PowerShot SX740 HS achieves a compact and lightweight body measuring approximately 39.9 mm in thickness and weighing approximately 299 g. Equipped with a 20.3 effective¹ megapixel CMOS sensor and a 24–960 mm (35 mm film equivalent) 40x optical zoom lens, the camera makes possible high-image-quality photography across a wide shooting range. What's more, through ZoomPlus digital zoom technology, zoom can be digitally extended up to 80x while maintaining high imaging performance during telephoto shooting up to 1920 mm (35 mm film equivalent).

Thanks to its newly developed DIGIC 8 image processor, the PowerShot SX740 HS realizes up to approximately 7.4 frames per second (fps) continuous shooting with AF and AE tracking, and up to approximately 10 fps high-speed continuous shooting with fixed AF and AE. What's more, the camera can capture 4K² video and 4K time-lapse³ video and even extract high-resolution still images from captured video.

The PowerShot SX740 HS is also equipped with a 180° tilting LCD screen that facilitates easy self-portrait photography along with a Self Portrait Mode that includes such convenient functions as brightness settings, background blurring and skin smoothing. In addition, the PowerShot SX740 HS supports Wi-Fi and Bluetooth®⁴ communication, enabling users to easily connect⁵ with and automatically send captured photos to such pre-configured mobile devices as smartphones and tablets.
The PowerShot SX740 HS (silver and black models) will go on sale in Japan on August 30 at an open price. Canon has set initial production at 18,000 units per month.

1 Actual pixel count: approximately 21.1 million pixels.
2 Enables cropped 30p/25p 4K video shooting using the center part of the image sensor.
3 A function that entails shooting single frames at specified intervals, which are then stitched together to generate 4K video.
4 The PowerShot SX740 HS is compatible with Bluetooth low energy technology (hereafter “Bluetooth”). The following system requirements must be met for Bluetooth connectivity: For Android, Android 5.0 or later and Bluetooth 4.0 (Bluetooth compatible) or later are required. For iOS, Bluetooth 4.0 (Bluetooth compatible) or later is required (iPhone 4s or later, iPad 3rd generation or later, iPod touch 5th generation or later). Some devices that fulfill the above requirements may not be able to connect via Bluetooth. Without Bluetooth connectivity, although GPS data acquisition is not possible, image transfer and other remote operations will still be possible through Wi-Fi connectivity
5 Bluetooth and Wi-Fi connectivity requires Canon's dedicated application, Camera Connect, available for download free-of-charge from the App Store and Google Play. Bluetooth connection requires pairing the PowerShot SX740 HS and the mobile device in advance.