The Sure Shot 90u II/Prima Zoom 90u II was developed as a core model in Canon’s Autoboy series of compact 35mm film cameras. The camera is equipped with a 38-90mm 2.4x zoom lens and realizes a body size among the smallest in its class. The camera maintains the distinctive character and stylish design of the highly acclaimed Sure Shot 90u/Prima Zoom 90u and Sure Shot 80u/Prima Zoom 80u, released in 2003.

The Sure Shot 90u II/Prima Zoom 90u II features a passive 3-point AiAF (Artificial intelligence Automatic Focusing) system incorporating an integrated AF/AE (Auto-Focus/Auto-Exposure) CMOS sensor unit to make possible precise exposure control and accurate auto-focusing performance. The Sure Shot 90u II offers the same features popularized by its predecessors, including a selection of six Best Shot Modes optimized for a wide variety of shooting situations, five Custom Functions to match individual user preference, built-in dioptric adjustment, an exposure compensation function, and a user-friendly control button layout.