The new Canon PowerShot SX50 HS is the world’s first^*1 compact camera to feature a 50x optical zoom lens (24-1200 mm^*2). By optimizing the refractive power allocation of each lens group and amount of movement, the camera measures only 105.5 mm in depth, making it thinner than its predecessor, the 35x optical zoom PowerShot SX40 HS (released in September 2011). The camera employs three UD (ultra-low dispersion) lenses and an aspherical lens to correct for chromatic aberrations at the telephoto end.
The HS System, which combines a high-sensitivity 1/2.3-inch approximately 12.1-million-effective pixel CMOS sensor (back-illuminated type) and the high-performance DIGIC 5 image processor, makes possible the capture of high-quality images with low noise while maintaining a high level of resolution and color reproduction. Furthermore, thanks to advances in image processing and optimized magnification settings, ZoomPlus technology extends the camera’s zoom range up to approximately 100x through digital magnification while maintaining a high level of image resolution.
The Zoom Framing Assist Seek button quickly zooms out to assist users in relocating and framing a subject that has been lost after zooming in. Once found, a simple release of the button returns the camera to the initial magnification range. Furthermore, a Zoom Framing Assist Lock button allows users to shoot their desired composition during telephoto shooting while minimizing camera shake. The PowerShot SX50 HS also offers a range of exceptional basic features, including a 2.8-inch wide vari-angle LCD.

*1 Among fixed-lens compact digital cameras. As of September 1, 2012.
*2 35 mm film equivalent.