The PowerShot SX700 HS, despite its slim design with a body depth of approximately 34.8 mm, features a fast 25-750 mm (35 mm film equivalent) f/3.2-f/6.9 30x optical zoom lens equipped with a lens shift-type image stabilizer. Incorporating three UD lens elements, the lens achieves high image quality that effectively corrects for chromatic aberration even at the telephoto end of the zoom range. Additionally, Progressive Fine Zoom digitally extends the camera’s zooming capabilities to approximately 60x while maintaining high imaging performance.

Optical image stabilization and digital image stabilization made possible through DIGIC 6 combine to realize five-axis image stabilization, minimizing camera shake when shooting movies. Additionally, Zoom Framing Assist makes zooming in and framing subjects quick and effortless, a feature that is particularly beneficial when taking advantage of the camera’s 30x optical zoom. Should users lose sight of their subject when zooming in, a press of the Zoom Framing Assist button will quickly cause the lens to zoom out so the subject can be re-located and framed accordingly.

The PowerShot SX700 HS also offers a Creative Shot mode which, in addition to the original shot, produces and saves five additional variations that apply filter options based on the scene, subject and exposure. It also includes a Mobile Device Connect Button that lets users easily connect the camera to a smartphone or tablet device.