2019-2021
2019
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Hansa Canon (Standard Model)Registered with Essential Historical Materials for Science and Technology, National Museum of Nature and Science.
Reason For Selection1:
Japan’s first domestic 35mm focal-plane shutter rangefinder camera. It was not simply a Leica imitation. Some features were that it used an original lens mount, the film counter was placed on the front, and it had a unique pop-up viewfinder. This product served as the starting signal for development of domestic compact precision cameras, and is valuable like a monument.
1 Taken from the National Museum of Nature and Science’s website.
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PowerShot G1 X Mark IIIiF Product Design Awards, iF Design Awards
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TS-E50mm f/2.8L MACRO / TS-E90mm f/2.8L MACRO / TS-E135mm f/4L MACROiF Product Design Awards, iF Design Awards
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EOS C200iF Product Design Awards, iF Design Awards
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CN-E18-80mm T4.4 L IS KAS S / CN-E70-200mm T4.4 L IS KAS SiF Product Design Awards, iF Design Awards
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EOS RPBest Full Frame Camera Advanced, TIPA AwardsBEST BUY FULL-FRAME CAMERA, EISA AwardsGood Design Award
Evaluation by the jury committee:
The EOS RP, a mirrorless camera equipped with a 35mm equivalent full-frame CMOS sensor, achieving a compact and lightweight body design. It offers the benefits of full-sized cameras, which typically look big and heavy, in a size that is easy to carry around. Furthermore, this low-priced camera is easy for entry-level users to use, with an attention to detail that makes it a joy to own and a design that is easy to grip despite its compact size.More details -
RF50mm F1.2 L USMBest Mirrorless Prime Standard Lens, TIPA AwardsSTANDARD PRIME LENS, EISA Awards
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EF-M32mm f/1.4 STMBest APS-C Mirrorless Prime Lens, TIPA Awards
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EF400mm f/2.8L IS III USMBest DSLR Professional Prime Lens, TIPA AwardsJury’s Special Award, Machine Design AwardsGood Design Award
Evaluation by the jury committee:
This flagship super telephoto lens has an established reputation among professional photographers and prosumers, who know it as the “white lens.” While it offers the advanced optical performance required for diverse situations and retains the durability to withstand harsh natural environments, this lens has also achieved such a major reduction in weight that the difference in comparison with conventional lenses is obvious simply from picking it up.More details -
EF600mm f/4L IS III USMJury’s Special Award, Machine Design AwardsSUPER-TELEPHOTO PRIMW LENS, EISA AwardsGood Design Award
Evaluation by the jury committee:
This flagship super telephoto lens has an established reputation among professional photographers and prosumers, who know it as the “white lens.” While it offers the advanced optical performance required for diverse situations and retains the durability to withstand harsh natural environments, this lens has also achieved such a major reduction in weight that the difference in comparison with conventional lenses is obvious simply from picking it up.More details -
EOS RGood Design Award
Evaluation by the jury committee:
The EOS R stands out for its high degree of perfection. Although it is Canon’s first full-sized mirrorless camera, one can sense the company’s enthusiasm, as its efforts to harness the unique advantages of mirrorless cameras in addition to the technologies it has developed with SLR cameras can be seen everywhere. The cooperation between the hardware and the UI, which allows the user to take pictures, play back footage, and everything in between without taking their eyes off the EVF, is a step ahead of rival cameras. The shape of the body does not compromise on being easy to hold, easy to view, and easy to operate despite its compact size, and its texture instills the desire to own it — factors that, together with its performance, are probably the biggest reasons for choosing this camera. The remarkable talent of the design team is apparent in its beautiful surface construction and detailed finish as well as the thoughtful UI it displays.More details -
EOS R systemSilver Award, Design for Asia Awards
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Mount Adapter EF-EOS R seriesGood Design Award, Good Design Best 100
Evaluation by the jury committee:
When making the switch from a digital SLR to a mirrorless camera, or even just using both in conjunction, majority of users had been facing the dilemma of what to do with the lenses that they have collected over the years. In general, lens mounts are offered as a makeshift solution in which they could offer compatibility with SLR camera lenses from previous models or other makers. However, by adding control rings, drop-in filters and other functions, this product has successfully created a new value of realizing something that could have not been possible before by extending the range of compatible lenses, going beyond the utilization of same brand lenses. The possible combination with drop-in filters may even motivate people to use SLR lenses on mirrorless models, creating a reverse phenomena.More details -
Sumire Prime: A single-focus lens series with PL mounts for digital cinema camerasGood Design Award, Good Design Best 100
Evaluation by the jury committee:
In many cases, vintage lenses are used in cinematography to softly capture the actors' facial expressions. However, vintage lenses are deteriorating by the minute, making it a challenge to secure them for filming. This series of cinematic lenses has been optically designed using up-to-date technology to enable new soft expressions and consistently promise cinematographers a unique nuanced depiction. While the biggest advantage is that the size is no larger than an ordinary lens, the gear positioning and front diameter are kept the same across the focal range of the series. This product is a highly reliable and perfected "tool" with easy-to-read indicator markings even in a dimmed setting or for side viewing and uniform design appearance.More details -
RF LensesGood Design Award
Evaluation by the jury committee:
This is a new lens system that aims to further broaden the possibilities of future digital camera lenses by thoroughly revamping its EF lenses — whose development has been advanced by Canon for over 30 years — starting with the lens mount. In addition to optical design that promises even greater image quality, these lenses are equipped with a communication system and dedicated control rings that accommodate the advances of digital cameras and their ever-increasing functionality. In terms of design, the lenses are meticulously designed in every detail with a high degree of perfection.*RF24-70mm F2.8 L IS USM pictured
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RF24-105mm F4 L IS USMSTANDARD ZOOM LENS, EISA Awards
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RF28-70mm F2 L USMLENS INNOVATION, EISA Awards
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XF705Good Design Award
Evaluation by the jury committee:
The XF705 is a professional camcorder for professional videographers that offers a balance between video expression and mobility. Right from the development stage, the company interviewed existing users around the world in order to incorporate real-world feedback, and the design’s elaborate details exhibit a high degree of completion and sophistication, from the ingenious construction that expands the possibilities of expression within even confined shooting spaces to the greatest extent possible, to its size and weight balance and the layout of its buttons and connectors.More details
2020
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EOS-1D X Mark IIIPROFESSIONAL CAMERA, EISA AwardsGood Design Award
Evaluation by the jury committee:
An icon of the photographic world, Canon’s flagship DSLR camera boasts an exquisitely refined design that has been perfected through years of painstaking work. From the camera’s external appearance, the differences may seem rather subtle, the camera is loaded with cutting-edge technologies and is designed to meet the most demanding requirements of professional photographers and build a reputation as a highly trusted tool of the trade. Likewise, a weight reduction of 90 g might sound insignificant, to the photographers who use this camera under the harshest of conditions, this lighter weight that reduces their burden in various scenarios represents a significant advancement. The EOS-1D X Mark III is the manifestation of Canon’s dedication and commitment to craftsmanship that has helped support the work of photographers in all manner of conditions all over the world.
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EOS 90DAPS-C CAMERA, EISA Awards
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EOS R systemiF Product Design Awards, iF Design Awards
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EOS R5CAMERA INNOVATION, EISA AwardsGood Design Award
Evaluation by the jury committee:
The EOS R5 brings to the mirrorless world the superb operability developed by the 5D series. Featuring industry-leading functionality, it’s clear that this camera represents a major step forward from the first generation of the EOS R series. In addition to such cutting-edge capabilities as 8K video recording and in-body image stabilization. The EOS R5’s high-performance AF is especially noteworthy. Adding to its attractiveness is the fact that, while maintaining a small size, the camera includes a sturdy hand grip that provides the strong holding power that professionals need. The EOS R5 realizes overwhelmingly solid basic functionality and operability demonstrate the high quality characteristic of Canon and possess the level of quality that makes it the benchmark for next-generation, high-performance mirrorless cameras.
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PowerShot G5 X Mark IIiF Product Design Awards, iF Design Awards
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IVY REC（japan: iNSPiC REC）iF Product Design Awards, iF Design AwardsBronze Award, Design for Asia Awards Good Design Award
Evaluation by the jury committee:
The IVY REC exudes sense of whimsy while also possessing a sense of casualness that shows it’s not afraid to get dirty. Its appearance elegantly conceals the potential for the most creative of users to produce results beyond what its spec sheet reveals. This camera is noteworthy for escaping the confines of a novelty concept product that would never left the offices of Canon, and successfully making it to market as a complete product.
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XF705iF Product Design Awards, iF Design Awards
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EOS C500 Mark II, EOS C300 Mark IIIGood Design Award: Good Design Gold Award
Evaluation by the jury committee:
The bold appearance evoked by the precise simplicity and elegance of design lying dormant within a tool has a beauty all of its own. We all offered high praise for this product, which seems to give physical form to the company’s philosophy and attitude. It is the fruit of the company’s immense experience in this field, with hours doubtless spent painstakingly addressing each and every physical constraint in the design, from the numerous physical buttons required of a professional tool to the options from which the operator can choose, according to the style of shooting. A quite magnificent combination of function and operability in a single package, accommodating shooting environments that are the exact opposite of the social trend toward simplicity, this could be described as a compendium of the very essence of product design. Capable of supporting a wide range of content production, from movies requiring high-quality video to news broadcasts where mobility is essential, this camera meets the infinite needs of shooting environments, including handheld, shoulder-mounted, and drone shooting. As a result, it brings home anew how fortunate we are to be able to effortlessly enjoy beautiful video images in day-to-day life.
* EOS C500 Mark II pictured
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EF400mm f/2.8L IS III USM, EF600mm f/4L IS III USMiF Product Design Awards, iF Design Awards
* EF600mm f/4L IS III USM pictured
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RF600mm F11 IS STM, RF800mm F11 IS STMLENS INNOVATION, EISA AwardsGood Design Award
Evaluation by the jury committee:
Until recently, super-telephoto lenses had been considered to be extremely expensive—massive and imposing devices meant only for major professional projects and out of reach of the ordinary photographer. These lenses represent a valuable achievement, adopting a new, collapsible body design, significant reductions in both weight and price were achieved, and brought the enjoyment of super-telephoto photography to a wider range of users. As a new concept product, the lenses aimed to achieve an innovative new form that would generate a sense of excitement and possess a smooth finish that would feel graceful and gentle to the touch. With such attractive design features as smartly designed controls and knurled grips, the lenses encapsulate the quality and essence of Canon.
* RF800mm F11 IS STM pictured
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RF24-70mm F2.8 L IS USMSTANDARD ZOOM LENS, EISA Awards
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RF70-200mm F2.8 L IS USMLENS OF THE YEAR, EISA Awards
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Sumire Prime: A single-focus lens series with PL mounts for digital cinema camerasiF Product Design Awards, iF Design Awards
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2021
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EOS R5iF Product Design Awards, iF Design AwardsReaders Award, Camera Grand Prix
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EOS R3Good Design Award
Evaluation by the jury committee:
We can tell this is EOS at first glance. This is because the company bears responsibility for the brand that encompasses a high degree of perfection as a tool, not limited to the formulation of identity which has been progressing for long. The edgy basic form is created by smoothly trimming the three-dimensional curved surfaces on the front and back. The undulating surface surrounding the lens mount as if carving it out and the finely dotted pattern gives a good grip. Switches embedded on the surface, shapes of strap holders that do not stick out, the lines showing where connector and flash are embedded, every inch of this product is blameless. The eye-controlled autofocus deserves special mention, and the thought and high credibility that EOS has built until now is condensed into this product.
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EOS-1D X Mark IIIiF Product Design Awards, iF Design Awards
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PowerShot PICKGood Design Award
Evaluation by the jury committee:
This camera’s ability to capture natural, everyday moments of family life truly resonated with judges. Small enough to fit in the palm of your hand, its pleasant form factor avoids appearing cold and mechanical, instead making smooth, casual movements and exuding a charming presence. It also boasts a high UX literacy aspect, as well as intuitive user-device communications, thanks to a dedicated smartphone app that offers a rich suite of settings, and even user voice commands.
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PowerShot ZOOMiF Gold Product Design Award, iF Design AwardsSilver Award, Design for Asia Awards Good Design Award
Evaluation by the jury committee:
Combining a camera and telephoto lens into a single device. Until the advent of this product, no products were capable of capturing images while simultaneously looking through the viewfinder. Bringing the ability to capture telephoto images—a feat not possible with smartphones—this device is indeed worthy of this year’s Good Design Awards [Japan] theme of “Meeting needs and sharing joy.” Sporting a compact design and gentle device-to-eye contact surface, the camera can be easily operated with one hand thanks to well-place buttons. The technologies built into this camera also hold great potential for use in binoculars and other optical devices.
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RF800mm F11 IS STM／RF600mm F11 IS STMiF Product Design Awards, iF Design AwardsEditors Award, Camera Grand Prix
* RF800mm F11 IS STM pictured
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RF100-500mm F4.5-7.1 L IS USMGood Design Award
Evaluation by the jury committee:
The iconic white of this lens speaks for itself. Canon’s beautifully designed white lenses have long been the subject of praise, and this lens carries on that legacy. The exquisite balance of black and white, as well as the red ring near the tip and the different knurling patterns of the control rings all combine to create a simply beautiful design. Together with the EOS R series, which was also entered into this year’s [Good Design Awards] competition, the combination of this lens and camera superbly complement one another to create a fabulous synergy. Pushing the boundaries of what’s possible in the highly coveted telephoto lens segment, this product also achieves a lighter weight, exceeding the expectations of users.
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EOS C500 Mark II／EOS C300 Mark IIIiF Product Design Awards, iF Design Awards
* EOS C500 Mark II pictured
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EOS C70Good Design Award
Evaluation by the jury committee:
When one thinks about cinema cameras, they don’t imagine DSLR models, but a category of large, specialty devices. Yet, the EOS C70, while possessing specs comparable to the EOS C300 Mark III, manages to pack all that performance into a much more portable form. With well-designed buttons and interfaces, the camera is simply beautiful inside and out. Although equipped with an RF mount, the EOS C70 is also compatible with EF lenses via a mount adapter—a welcome attribute for owners who want to use their collection of EF lenses. This camera is well-designed and promises beautiful video recording, making it a major contributor to the EOS brand image.
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