Even if products or services have amazing technologies or features, customers will not accept them if the quality, cost, and delivery (QCD) are not in line with expectations. Striving for the optimal QCD balance in mass production is where a manufacturer’s true prowess shines and is directly linked to its competitiveness.

Commercialization Technologies are what integrates technologies, ideas, and functions into a product. Transforming a manufactured finished product into a commercial product that reaches customers involves several key elements, especially usability and safety assurance. To achieve these objectives, our development and production departments collaborate as one while making extensive use of systemization technologies that bring together design technologies and other individual technologies.

No matter how well a product performs, it is not a good product if using it creates stress.

As Canon expands into more business domains, the role of design has also expanded. Its scope has widened from the physical design of individual products and graphical user interfaces (GUI) to the design of spaces　surrounding products. In the case of large equipment, it is increasingly important to construct a space design that takes into consideration the operators' movement flow and efficiency of their work in the place where the equipment operates. Despite the changing role of design, Canon consistently values pursuing designs for the users. Through interviews with customers and studies of actual usage environments, we repeatedly examine and verify from multiple perspectives in pursuit of designs that blend usability and aesthetic beauty.