Corporate Philosophy & Spirit


Canon's corporate philosophy is kyosei. It conveys our dedication to seeing all people, regardless of culture, customs, language or race, harmoniously living and working together in happiness into the future.

Unfortunately, current factors related to economies, resources and the environment make realizing kyosei difficult.

Canon strives to eliminate these factors through corporate activities rooted in kyosei. Truly global companies must foster good relations with customers and communities, as well as with governments, regions and the environment as part of their fulfillment of social responsibilities.

For this reason, Canon's goal is to contribute to global prosperity and the well-being of humankind as we continue our efforts to bring the world closer to achieving kyosei.

A Corporate Spirit Designed to Achieve Our Vision

Canon's Corporate DNA

Behind Canon’s 80-year history and development as a business lies its corporate DNA: a respect for humanity, an emphasis on technology, and an enterprising spirit that the company has consistently passed on since its foundation. The enterprising spirit on which Canon was started as a venture company, and the relentless drive to distinguish itself through technology, permeate the company, and have continued to provide society with new advances. These motivating factors are in turn supported by a respect for humanity, which encompasses meritocracy and an emphasis on good health. Canon is committed to passing its corporate DNA on to future generations to ensure the company grows for another 100, or even 200, years.

Canon Corporate DNA

The San-ji (Three Selfs) Spirit

The Three Selfs, the foundation of the company’s guiding principles that have been passed down since Canon was founded, are self-motivation, self-management and self-awareness. For Canon, which strives to be a truly excellent global corporation while maintaining the legacy of its corporate DNA, the Three Selfs continue to serve as the company’s most important guiding principles.

Take the initiative and be proactive in all things.
Conduct oneself with responsibility and accountability.
Understand one’s situation and role in all situations.

Related Links: Corporate Publications

You can download the Canon Story in PDF form here. Please take a look.

Corporate Publications