TOKYO, November 1, 2021—Canon Inc. announced today that the company's PowerShot ZOOM was recognized for design excellence by the Hong Kong Design Centre, winning the Silver Award at the DFA Design for Asia Awards 2021.
PowerShot ZOOM
The PowerShot ZOOM combines viewing and capturing for a variety of scenarios
The Silver Award winning PowerShot ZOOM is a new kind of concept telephoto camera that enables users to enjoy viewing a variety of scenes, including sports matches, birdwatching, vacation and children's sports events and capture their favorite moments. Combining features from binoculars, digital cameras and video cameras, the PowerShot ZOOM is capable of photography at focal lengths of 100 mm and 400 mm, as well as super-telephoto shooting at 800 mm1 using digital zoom.
The PowerShot ZOOM is realizes a slick rectangular design that allows users to easily hold the device in either hand. Users can cycle between the three focal lengths simply by pressing the "ZOOM" button on the top of the device while looking through the viewfinder. What's more, the device features a compact and lightweight palm-size design weighing only approximately 145g2, allowing it to be easily stored in pants pockets and other narrow spaces.
Canon has participated in the DFA Design for Asia Awards since 2013, having thus far won awards for such products as its Cinema EOS System professional cinematography equipment, video camcorders, cameras and interchangeable lenses. Encouraged by this latest industry recognition, Canon will continue striving to create products that combine the highest levels of performance and design excellence.
Launched in 2003 and organized by the Hong Kong Design Centre, the DFA Design for Asia Awards has honored product designs that focus on sustainability and higher quality of life for people in the Asian market, which comprises half of the global population. The awards aim to increase the presence of such designs among the international business community as well as consumers throughout the region.
