News Release

Canon comprises number one share of press cameras used during Rugby World Cup France 2023

TOKYO, November 6, 2023—Canon Inc. announced today that Canon-brand equipment comprised the number one share—approximately 58%¹ of cameras—used by press photographers at 4 matches—semifinals (2 matches), 3rd place qualifier, and final match—of Rugby World Cup France 2023. Throughout the tournament, Canon has empowered professional photographers aiming to capture decisive moments and contributed to the success of the tournament.

Professional photographers demand comprehensive assistance from camera makers, including state-of-the-art technology, top-class performance, customized service and a strong support network.

Canon is active behind the scenes at a wide variety of sporting events, aiming to achieve “zero downtime” for professional photographers so that they’re never forced to stop and miss definitive moments of these intense competitions. For decades, the Company has built a reliable reputation and helped journalists on the front lines through a wide range of services. In addition, it has responded to customer needs by launching the EOS R series, including EOS R3 (released in November 2021) and EOS R5 (released in July 2020), as well as RF lens series, as photographers have come to use more mirrorless cameras. Thanks to such efforts, Canon-brand equipment comprised the number one share—approximately 58% of cameras—used by press photographers at 4 matches—semifinals (2 matches), 3rd place qualifier, and final match—of Rugby World Cup France 2023, which Canon jointly sponsored. At the tournament, Canon provided prompt maintenance and repairs to photographers at the camera service booths at the 4 stadiums².

Canon will continue striving to create competitive, highly reliable products and, through such on-site support of journalists as equipment maintenance, contribute to the further advancement of photographic and videographic expression.

Comments from photographers who experienced Canon Camera Service Booth

Paul Gilham, Senior Director, Global Sport, Getty Images

"Getty Images photographers demand cutting edge technology with a camera they can trust and rely on. Canon’s amazing service and support during the tournament in France ensured our photographers were equipped to capture the images that will tell the story of Rugby World Cup 2023, creating a lasting legacy of iconic moments.”

Lynne Cameron, New Zealand rugby official photographer, Action Press

"I have shot with Canon for my whole career as I know I can rely and trust the industry leading equipment to deliver exceptional images in any situation. (More than that) If the unthinkable happens Canon CPS are always there providing industry leading support whether that be trialing the latest equipment, a quick service or providing a lens until they can do a repair ensuring I’m back shooting without missing a try, goal or putt. I am lucky to cover events worldwide and just knowing that Canon CPS staff are there gives me the freedom to shoot worry free capturing sporting history."

• 1

  Average of data obtained from 4 matches of tournament. Based on a Canon survey.

• 2

  OL Stadium, Stade de Marseille, Stade de Nice, and Stade de France