News Release

Canon's EOS R1 full-frame mirrorless camera wins highest honor at international Red Dot Design Awards

TOKYO, May 1, 2025—Canon Inc. announced today that the company's EOS R1, a full-frame mirrorless camera (released in November 2024) intended for professionals, won the "Best of the Best" which is the highest honor, at the Red Dot Design Award: Product Design 2025 competition hosted by Red Dot Award AG (based in Switzerland). The awards ceremony will be held on July 8, 2025 in Essen, Germany.

The EOS R1 is the first flagship model in the EOS R System series. Thanks to its newly developed image processing system and the use of deep learning technology, it achieves the high level of photographic performance that is required by professional photographers. Through functions such as Action Priority¹, which recognizes certain actions including soccer shots and instantly shifts the AF frame, and eye-control AF², the device is capable of persistently tracking target subjects.

Its rubber grip features a newly developed cross pattern with a strong grip capability that improves the camera’s handling performance by protecting the device from being dropped when changing between vertical and horizontal positions. Additionally, locking mechanisms are installed on moving segments of the camera, including the diopter-adjustment dial and card slot cover, to thoroughly prevent unintended operation. Through comfortable operability and a shape rooted in ergonomics, the camera achieves a design fit for professional users.

The EOS R1 has received high praise for its design, having received the iF Design Award 2025 (Germany), which is similarly as internationally prestigious as the Red Dot Design Award. This award has encouraged Canon to continue creating products that expertly blend performance with design.

About the Red Dot Design Award

The Red Dot Design Award, established in 1955, is one of the world’s largest design-centered awards competitions. Excellent designs are chosen in three divisions—Product Design, Brand & Communication Design, and Design Concept. This year, entries from over 60 countries and regions were evaluated by internationally renowned design specialists under nine criteria including innovation, functionality, quality, and ergonomics.

• 1

  Effective only for taking still images with an electronic shutter. Recognition accuracy may be reduced when the subject appears too small, when the subject is partially hidden behind an obstacle, or when multiple subjects are crowded together. The applicable sports are soccer, basketball, and volleyball. For applicable actions, please check the official Canon website.

• 2

  Requires calibration beforehand. Eye-control AF may be unusable when users are wearing sunglasses, mirrored sunglasses, hard contact lenses, or bifocal glasses, or due to individual differences such as eye condition (narrow eyes, long eyelashes, or thick eyelids) and the usage environment.