News Release

February 12, 2009
Canon Inc.

Canon returns to Milano Salone global design festival with interactive digital imaging technology display —NEOREAL: A New Visual Expression Created by Canon—

TOKYO, February 12, 2009—From April 22-27, 2009, Canon Inc. will again participate in the Milano Salone,* one of the world's largest design festivals, held annually in Milan, Italy. Under the theme of NEOREAL, Canon will present a design exhibition showcasing Japanese creative talent and Canon technology, which rises to meet the demanding needs of designers and other creative professionals.

The Milano Salone has been held every year since 1961 as a forum for leading-edge designers and companies to promote the appeal of their latest brands and designs to creators and media from around the globe. Last year's festival attracted some 348,000 visitors, a 29% increase from 2007 with over 2,000 companies and organizations from Italy and abroad taking part. This year's Milano Salone is expected to follow suit, with even larger numbers of attendees and exhibitions anticipated.

The Canon display will enable visitors to experience a three-dimensional imaging space bursting with color utilizing the company's image-reproduction capabilities: NEOREAL, a new world of imaging conceived by two Japanese creators on the cutting edge of contemporary design. Through this exhibition, Canon aims to promote awareness of the technological capabilities and expressive power of its imaging devices, from input to output, as well as contribute to the creation of imaging culture.

Canon's installation will take the form of a two-part sensory-based display, with sections titled Hibiku (resonance) and Odoru (leap).

The Hibiku section features a vast three-dimensional curved imaging space occupying some 200 squared meters. The organic space, designed by architect Akihisa Hirata using simple geometry, features projections of illusory imaging works created by interactive artist Takahiro Matsuo. The display uses projectors equipped with Canon-developed LCOS reflective LCD panels capable of projecting images at a resolution surpassing that of 1080 HDTV. The Canon technology produces seamless images without the grid-like lattice effect appearing over projected images, allowing viewers to immerse themselves in an astounding world formed by the combination of space and imagery.

In the Odoru section, an imaging technology corner presented by Canon designers showcases the front line of next-generation design research, including new proposals for ways to fully utilize imaging devices in applications from video recording to projection.

  • *The Milano Salone, now celebrating its 48th year, is one of the world's largest design festivals, first held in 1961 at the Fiera Milano exhibition center. From its beginnings as a trade fair for household furnishings and interior design, the collective name "Milano Salone" in recent years has expanded to include approximately 1,000 events (FuoriSalone) held concurrently throughout the city for designers to promote their unique design styles.

Exhibition Overview

NEOREAL: A New Visual Expression Created by Canon
April 22 (Wednesday)—7 (Monday), 2009
10:30—22:30 daily
Press Review: April 21 (Tuesday), 15:00—7:00
Opening Reception: April 22 (Wednesday), 19:30—22:30
Salone d'Onore, La Triennale di Milano
(Viale Alamagna 6, Milano)
Exhibition Space:
360m 2
Participating Creators:
Akihisa Hirata (Architect)
Takahiro Matsuo (Interactive artist)
Exhibition Design:
Akihisa Hirata (Architect)
Exhibition Contents:
(1) Hibiku section: Display of creations by Akihisa Hirata and Takahiro Matsuo
(2) Odoru section: Display of creations by Canon designers
Milan Fairgrounds Venue and various locations in the city
No. of exhibitors:
1,068 from Italy, 230 from overseas (based on 2008 participation)
Official Websites: