Business Strategies

In 1996, Canon launched the Excellent Global Corporation Plan, a medium- to long-term management program focused on major reforms and ambitious objectives, with the goal of becoming a truly excellent company that is admired and respected around the world.
From 2026 Canon starts Phase VII. Accelerating reforms through seven strategies, under the slogan "Achieve new growth through innovations in productivity."

1. Improve productivity in development

Reduce design time and costs through prototype-free design and the use of AI
Establish a research system for new technology fields and step up strategic investments

2. Improve productivity in manufacturing divisions

Advance automation through AI and robotics technologies aiming for fully automated production
Achieve efficient production through manufacturing management systems, site consolidation, and fabless operations

3. Improve productivity in sales

Reorganize and streamline global sales organizations and channels
Seize top market shares while expanding into emerging markets

4. Review assets worldwide

Centrally manage global assets to thoroughly optimize their allocation and to streamline related operations
Enhance profitability by improving asset and facility utilization rates and reducing idle assets

5. Build management information systems

Centralize management information at the head office to accelerate decision-making
Strive to significantly shorten the time required to prepare consolidated statements

6. Improve productivity of human resources

Acquire and develop AI human resources and enhance digital literacy
Achieve a high-wage for high-efficiency system with lean organizational tructure and meritocracy

7. Deepen sustainability management

Actively engage in initiatives for climate change, resource utilization, respect for human rights, and other issues
Achieve sustainable growth through reduced environmental impact and maximized resource efficiency

2030 Management Targets

Net Sales	¥5.6 trillion or more
Operating Profit Ratio	15% or more
Return on equity (ROE)	15% or more

*Based on exchange rate of USD=¥150, EUR=¥175

Canon’s Road to Phase VII

Phase I 1996-2000	To strengthen its financial structure, Canon transformed its mindset to a focus on total optimization and profitability. The company introduced various business innovations, including the selection and consolidation of business areas, and reform activities in such areas as production and development.
Phase II 2001-2005	Aiming to become No.1 in all major business areas, Canon focused on strengthening product competitiveness and stepped up efforts to digitize products. The company also conducted structural reforms across all Canon Group companies around the world.
Phase III 2006-2010	Canon moved ahead with such growth strategies as enhancing existing businesses and expanding into new areas while also thoroughly implementing supply chain management and IT reforms.
Phase IV 2011-2015	Canon's management policy has shifted from a strategy targeting expansion of scale to one aimed at further strengthening the company's financial structure. Through M&A activities, the company's business was restructured at the foundational level to introduce new growth engines for future expansion.
Phase V 2016-2020	Pursuing new growth, Canon initiated expansion of its four new businesses and completed the first stage of the grand strategic transformation, which involved transitioning the company's business portfolio.
Phase VI 2021-2025	Strengthened competitiveness of businesses by reorganizing them into four industry-oriented groups, under basic policy of "promoting portfolio transformation through improved productivity and new business creation."