Business Strategies

In 1996, Canon launched the Excellent Global Corporation Plan, a medium- to long-term management program focused on major reforms and ambitious objectives, with the goal of becoming a truly excellent company that is admired and respected around the world.
In 2021, Phase VI of the plan commenced under the policy of accelerating our productivity improvement and corporate portfolio transformation through new business creation and to this end various activities are underway.

1. Thoroughly strengthen competitiveness of industry-oriented business groups

Printing Group

Expand commercial printing business and establish industrial printing business to lead the digital printing market
Strengthen products and services by leveraging strengths in electrophotographic and inkjet technologies, while expanding DX-capable product lineups and reducing costs

Medical Group

Focus on attaining top global market share for CT while strengthening competitiveness of MRI and Ultrasound diagnostic systems
Expand market share in overseas markets, especially in the U.S., the world's largest medical device market, by reinforcing sales company operations in this important region

Imaging Group

Establish No.1 global market share in mirrorless camera market, and strengthen total solution of camera body and software of network cameras
Develop new businesses such as XR systems and volumetric video systems on the strength of optical and network technologies, and establish a smart mobility business

Industrial Group

In semiconductor lithography equipment, respond to booming market demand and re-expand markets in Europe and the U.S.
Strive to improve product competitiveness in flat panel display (FPD) production equipment, and accelerate development of new methods and materials in OLED production equipment

2. Improve group wide productivity through extensive reinforcement of Canon's global headquarter functions

Thorough cash flow management
Establish a more dynamic and merit based HR management system
Promote cost reduction initiatives across the whole Group
Focus on innovations that lead to new product development, and take necessary measures to respond to drastically changing business environment

LEARN MORE for Phase VI

2025 Management Targets

Net Sales	¥4.5 trillion or more
Operating Profit Ratio	12% or more
Net Income Ratio	8% or more
Shareholder’s Equity Ratio	65% or more

*Based on exchange rate of USD=¥105、EUR=¥120

Canon’s Road to Phase VI

Phase I 1996-2000	To strengthen its financial structure, Canon transformed its mindset to a focus on total optimization and profitability. The company introduced various business innovations, including the selection and consolidation of business areas, and reform activities in such areas as production and development.
Phase II 2001-2005	Aiming to become No.1 in all major business areas, Canon focused on strengthening product competitiveness and stepped up efforts to digitize products. The company also conducted structural reforms across all Canon Group companies around the world.
Phase III 2006-2010	Canon moved ahead with such growth strategies as enhancing existing businesses and expanding into new areas while also thoroughly implementing supply chain management and IT reforms.
Phase IV 2011-2015	Canon's management policy has shifted from a strategy targeting expansion of scale to one aimed at further strengthening the company's financial structure. Through M&A activities, the company's business was restructured at the foundational level to introduce new growth engines for future expansion.
Phase V 2016-2020	Pursuing new growth, Canon initiated expansion of its four new businesses and completed the first stage of the grand strategic transformation, which involved transitioning the company's business portfolio.