Canon thinks it is important to have ongoing dialogue with its diverse stakeholders to communicate the company’s
thinking to them and to listen carefully to their own feedback with the aim of deepening mutual understanding.
We consequently strive to maintain close communication with stakeholders using departments in charge at Group
companies worldwide as points of contact. Responding to the issues identified based on the opinions we receive,
we deal appropriately with the needs of each region, and at the same time, we are sharing the important issues related to
global management throughout the Group and working to resolve the issues. Here, we introduce our methods of
communicating with stakeholders and introduce some specific initiatives. This report covers all stakeholders that Canon
believes are of high importance in terms of its business activities.
Educational/
Research
Institutions
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Joint research
• Presentations at international
conferences and technical groups
• Business introductions
• Participation in surveys and studies
• Outreach classes and instructor dispatch
• Onsite briefings at schools and school visits
(university/technical college level)
• Instructors dispatched to Utsunomiya University (Japan), Center for Optical
Research and Education (15 times)
• Chuo University (Japan) classes held on intellectual property law and
corporate law
• Environmental classes held at elementary schools (37 times)
• Recruitment visits organized to universities (approx. 80 times)
• Outreach classes held at universities, research institutions and other Canon
Foundation grant recipients (17 occasions)
• Visits to promote joint research initiatives between industry and academia
(15 times)
Other efforts to maintain regular communications with educational and
research institutions included onsite briefings held at universities to
introduce Canon and its business operations (approx. 100 times) and
collaborative R&D conducted with university hospitals in Japan.
• Optical technology
• Cutting-edge technology
• Joint research
• Environmental education
related to recycling
technology
Employees
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Labor-management meetings
• Information sharing from top management
(intranet, in-house magazine, executive
meetings, site visits)
• Training programs
• Employee surveys
• Human resource hotline
• Whistleblower system
• Safety and Health Committee
• Internal award system
• Summer festivals and other events
• Labor-management meetings held (11 times)
• Employee surveys conducted (once every two years)
• Information security seminars held (12 times)
• Environmental training conducted
Various other initiatives were implemented to help make individual
workplaces more rewarding. Monthly workplace safety committee
meetings were also held as part of efforts to build a framework for
utilizing employee feedback.
• Improve working
environments
• Develop workplace safety
set-up
• Develop personnel
evaluation set-up
• Build understanding of
management policies
• Develop employee welfare
set-up
• Cultivate high internal
morale
NGOs/NPOs
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Collaborative projects, including
volunteer activities
• Support provided for UNHCR Refugee Film Festival and UNHCR photo
exhibition about the Refugee Olympic Team that competed in the 2016
Olympic Games in Rio de Janeiro sponsored and organized by UNHCR
Representation in Japan and Japan for UNHCR*
• Biodiversity conservation initiatives (such as Furusato Project—Linking Our
Dream to the Future)
• Canon Bird Branch Project
Continuous support was provided for humanitarian and disaster-relief
activities based on information gathered from organizations (including
NGOs/NPOs and social welfare associations) working in disaster-affected
areas; other support included various collaborative biodiversity and green
procurement initiatives.
* The National partner of UNHCR in Japan
• Ecosystem protection/
conservation
• Issues affecting global
society such as refugee
issues and poverty
• Aiding disaster-struck areas
Embassies/
Foreign
Governments
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Involvement in international exchanges
and events
• Cooperation with events commemorating
the establishment of diplomatic relations
with Japan
• Courtesy calls and participation in hearings or other meetings organized
in response to requests from embassies and foreign governments
(over 50 times)
• Ongoing active participation in international discussions and events
designed to improve bilateral relations
• Addressing social issues
at the national and
international levels
Local
Communities
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Social-contribution activities, including
community cleanups
• Emergency disaster-relief assistance
• Participation in disaster-preparedness and
crime-prevention drills
• Involvement in local groups/organizations
• Participation in local events and volunteer
activities
• Environmental education and awareness
activities
• Involvement in various community-based social contribution activities,
including area clean-ups and educational, sports and cultural programs
• Activities to protect and conserve local ecosystems, such as tree-planting
programs
Other efforts continue to be made to deepen ties with local communities
through support for drills aimed at improving traffic safety and disaster
preparedness.
• Protection/conservation of
local community ecosystems
• Contributions to local
communities through
business operations
• Understanding local
communities
• Fulfilling responsibilities as
corporate citizen to participate
in local community
activities
Shareholders/
Investors
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• General Meeting of Shareholders
• Briefings for institutional investors
• Individual meetings with institutional
investors
• Briefings for individual investors
• Disclosure of information on website
for investors
• Publication of corporate reports/brochures
for investors
• Collecting and managing product information for products containing
chemical substances through chemSHERPA
• Understanding of Canon
Group procurement
standards
• Implementation of
procurement standards
• Product/technology trends
• General business activity
trends
• Improve efficiency of the
chemical substance
information transmission
scheme.
Customers
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Corporate website
• Technology exhibitions and other events
• Assistance at service centers
• Factory tours and showroom tours
• Corporate reports, brochures
• Response to inquiries by telephone
and email
• Support for reducing environmental impact
• Environmental website information upgraded
• Corporate stand organized at EcoPro 2017
• Business briefings held for customers
Other efforts to build customer trust include onsite product servicing for
corporate clients and regular follow-up calls.
• General environmental/
CSR activities
• General business-related
information on technology,
production, products and
services
• Response to customer
feedback/complaints
• Administrative policies to
deal with social problems
at a national and local
government level.
National/Local
Governments
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Exchange of opinions with government
agencies on business environment and
national policies
• Exchange of opinions centered on local
government
• Policy recommendations through economic
organizations and industry groups
• Cooperation in surveys and questionnaires
such as government statistics
• Opportunities to exchange opinions with government agencies and municipalities,
including visits, hearings and meetings (over 250 times)
Other activities include ongoing active cooperation in the evaluation of
actual business conditions and related issues, and efforts to implement
economic policies relating to intellectual property, trade, taxation, labor,
the environment and other areas.
• Government policies on
social issues at national and
local levels
Other
Companies
Main Communication Methods
Main Initiatives in 2017
Topics of Interest
• Collaborative projects
• Joint research with other companies and outsourcing of
development work
• Industry trends
• Addressing social issues
that affect multiple
industry sectors
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