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At Canon, we selected materiality themes using a three-step process. Consequently, “Creating New Value and Solving Social Issues” and “Protecting and Conserving the Environment” were identified as themes of particularly high stakeholder interest. In addition, we selected “Responding to People and Society as a Good Corporate Citizen” as a supporting materiality theme.
Canon carries out stakeholder questionnaire surveys to better understand the social issues stakeholders are interested in as well as the expectations they have of the company. We use the survey results to evaluate the validity of the materiality themes and review as appropriate. We also use the surveys to analyze Canon’s impact on society and further improve CSR activities. To assist the future expansion of CSR activities, Canon also asks stakeholders for their views on the Sustainable Development Goals (SDGs).
| Identified materiality issue |
Questionnaire items (extract) |
Level of expectations* | |
|---|---|---|---|
| Creating New Value and Solving Social Issues |
|
 |
|
| Protecting and Conserving the Environment |
|
 |
|
| Responding to People and Society as a Good Corporate Citizen | Human Rights and Labor |
|
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| Product Responsibility |
|
 |
|
| Social Contribution |
|
 |
|
Canon is contributing to the achievement of the SDGs through various business activities. The chart below plots each SDG according to stakeholder expectations as gauged via our survey, versus the degree of relevance for Canon’s activities based on the three materiality themes on P29. Compared with the results of the previous year, stakeholders’ expectations are increasing for themes related to the protection and conservation of the global environment such as Goal 12 (Ensure sustainable consumption and production patterns) and Goal 13 (Take urgent action to combat climate change and its impacts), as well as Goal 5 (Achieve gender equality and empower all women and girls) and Goal 8 (Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all). We will continue to contribute to the realization of SDGs by accurately identifying changes in society’s expectations and advancing our efforts.
End poverty in all its forms everywhere
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure healthy lives and promote well-being for all at all ages
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Achieve gender equality and empower all women and girls
Ensure availability and sustainable management of water and sanitation for all
Ensure access to affordable, reliable, sustainable and modern energy for all
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Reduce inequality within and among countries
Make cities and human settlements inclusive, safe, resilient and sustainable
Ensure sustainable consumption and production patterns
Take urgent action to combat climate change and its impacts
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
Goal 17 (Revitalize the global partnership for sustainable development) is omitted from the above matrix because it relates to all business activities.
