At Canon, we selected materiality themes using a
three-step process. Consequently, “Creating New
Value and Solving Social Issues” and “Protecting and
Conserving the Environment” were identified as
themes of particularly high stakeholder interest.
In addition, we selected “Responding to People and
Society as a Good Corporate Citizen” as a supporting
materiality theme.
Stakeholder Questionnaire Survey
Canon carries out stakeholder questionnaire surveys
to better understand the social issues stakeholders are
interested in as well as the expectations they have of
the company. We use the survey results to evaluate
the validity of the materiality themes and review as
appropriate. We also use the surveys to analyze
Canon’s impact on society and further improve CSR
activities. To assist the future expansion of CSR
activities, Canon also asks stakeholders for their views
on the Sustainable Development Goals (SDGs).
■ Stakeholder Questionnaire Survey Outline
Survey period :
November to December 2020
Target :
Stakeholders including consumers, suppliers,
investors/analysts, non-profits, civic groups,
persons affiliated with universities/research
institutions, national/local governments in
Japan, the Americas, Europe, Asia, and other
regions (total: 100 stakeholders)
3 Materiality Themes and Results of Stakeholder Survey
Respect for basic human rights/ Prevention of
discrimination and harassment
Appropriate wage and working hour management
Product
Responsibility
Improving quality of repair/maintenance support, as well as
the ability to effectively respond to customer inquiries
Improving quality of products and services and
strengthening quality control
Social
Contribution
Utilizing business activities to contribute to social welfare
Support for nurturing the students and children who will
lead the next generation
* Level of expectation for each issue is decided based on total number of stakeholders selecting that issue as material in the stakeholder survey
Relationship with SDGs
Canon is contributing to the achievement of the SDGs
through various business activities. The chart below
plots each SDG according to stakeholder expectations
as gauged via our survey, versus the degree of
relevance for Canon’s activities based on the three
materiality themes on P29. Compared with the results
of the previous year, stakeholders’ expectations are
increasing for themes related to the protection and
conservation of the global environment such as Goal
12 (Ensure sustainable consumption and production
patterns) and Goal 13 (Take urgent action to combat
climate change and its impacts), as well as Goal 5
(Achieve gender equality and empower all women
and girls) and Goal 8 (Promote sustained, inclusive
and sustainable economic growth, full and productive
employment and decent work for all). We will continue
to contribute to the realization of SDGs by accurately
identifying changes in society’s expectations and
advancing our efforts.
NO POVERTY
End poverty in all its forms everywhere
ZERO HUNGER
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
GOOD HEALTH AND WELL-BEING
Ensure healthy lives and promote well-being for all at all ages
Promoting CO2 emissions reduction
throughout the product lifecycle
and related topics
LIFE BELOW WATER
Conserve and sustainably use the oceans, seas and marine resources for sustainable development
LIFE ON LAND
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
Goal 17 (Revitalize the global partnership for sustainable development) is omitted
from the above matrix because it relates to all business activities.