Privacy Policy

This Privacy Policy explains how we, Canon Inc. ("Canon"), process the personal data that we collect from you when you use our apps governed by this Privacy Policy (our "Services").

1. Information we collect

We collect your personal data when you use our Services:

• We will collect and process personal data regarding your use of such Services to improve your overall experience. You may limit the amount of information we collect by setting your privacy preferences in our Services, modifying the settings of your device or browser, or through the way you use our Services.

1.1 Personal Information

1.1.1 Personal Details

This is information you give us which personally identifies you, such as your name, email address, telephone number, date of birth or home address. Your personal details will be processed for the following purposes:

• To determine the appropriate Services for you:
  We use your date of birth to determine your age and the Services available to you, as applicable.
• To send important notices:
  For example, we ask for your email address so that we can send you a confirmation of your orders.
  We will also send you communications about purchases or changes to our terms, conditions, and policies.
• To improve your user experience and the overall quality of our Services:
  Knowing your basic personal details lets us personalize any communications we send to you.

1.2 Information about your activities

1.2.1 Browsing Behavior, Device Information and Interactions

This entails the tracking of your actions (repeated site visits, interactions, keywords, online content production, etc.) when you access and use our Services and the building of profiles over time. It also includes information about the devices and methods you use to interact with Canon Services and content.
When your personal information is not necessary to achieve the purposes set out in this section, we will only process behavioral information on an aggregate basis.

We capture information about your Operating System and Internet Browser when you visit a Canon website or use our Services, including information that is automatically logged when you use our Services (e.g. requested information, timestamp, IP address). Where required by applicable laws, prior to the storage or caching (temporary storage) of or access to data on your device, we will obtain your consent after providing you with clear and comprehensive information about the purposes of the processing of your personal data.

We will process your behavioral, device and interactions information for the following purposes:

To provide, maintain, protect and improve products and Services, and to develop new ones:
For example, information about how you browse our websites or search for products can be used for data analysis and research, to deliver better user journeys, provide more relevant search results or structure the way the information is shown in our Services.
When you install a Canon mobile app, a unique application number - along with information about your device is sent to Canon, making it easier for Canon to maintain its apps and Services and offer automatic updates.

To improve your user experience and the overall quality of our Services:
Your activity such as the pages you visit or the items you view teaches us what you find important and most interesting to you on our Services so that we can tailor your experience around what matters to you most and display personalized content.
Device and platform identifiers let us know which device you are using to access our Services in order to customize and optimize them to your device and improve your overall user experience (e.g., providing more relevant content and advertising on the device or browser you are using).
Storing data locally on your device allows us to improve things like website performance and loading of content even when you are offline.

To provide you with more useful information, more relevant content and offers, and latest news about products and events:
For example, following a link to a tutorial from a marketing email, or following Canon on Facebook or Twitter.
Understanding how and where you interact with Canon means we can provide you with more personalized and helpful information through your preferred communication channels.

To protect our users and Canon:
We might also use your personal information for internal auditing, in order to comply with applicable legal requirements.

1.2.2 Product Details, Product Usage and Support History

This is information about your Canon products (such as product model, serial number and purchase date), of how you set up and use your Canon products and our Services, as well as details on your Customer Service, Warranty and Repairs interactions with Canon.
Some of the information under this category does not qualify as personal information, but we will apply any necessary safeguards to ensure as well the privacy of this information. We will process this data for the following purposes:

To provide you with more useful information, more relevant content and offers, and latest news about products and events:
For example, understanding the device settings you like to use means we can provide you with more personalized and helpful information, such as expert hints and tips, learning resources, or details about relevant training courses.

To provide, maintain, protect and improve products and services, and to develop new ones:
Understanding how our customers use our products help us identify features that we need to improve or add to future products.

To help solve any issues you might have with Canon products and Services:
We require your product information so that we can troubleshoot your queries more effectively, providing you with information which is specific to your Canon product.

• To provide, maintain, protect and improve products and Services, and to develop new ones:
  For example, information about how you browse our websites or search for products can be used for data analysis and research, to deliver better user journeys, provide more relevant search results or structure the way the information is shown in our Services.
  When you install a Canon mobile app, a unique application number - along with information about your device is sent to Canon, making it easier for Canon to maintain its apps and Services and offer automatic updates.
• To improve your user experience and the overall quality of our Services:
  Your activity such as the pages you visit or the items you view teaches us what you find important and most interesting to you on our Services so that we can tailor your experience around what matters to you most and display personalized content.
  Device and platform identifiers let us know which device you are using to access our Services in order to customize and optimize them to your device and improve your overall user experience (e.g., providing more relevant content and advertising on the device or browser you are using).
  Storing data locally on your device allows us to improve things like website performance and loading of content even when you are offline.
• To provide you with more useful information, more relevant content and offers, and latest news about products and events:
  For example, following a link to a tutorial from a marketing email, or following Canon on Facebook or Twitter.
  Understanding how and where you interact with Canon means we can provide you with more personalized and helpful information through your preferred communication channels.
• To protect our users and Canon:
  We might also use your personal information for internal auditing, in order to comply with applicable legal requirements.

1.2.2 Product Details, Product Usage and Support History

This is information about your Canon products (such as product model, serial number and purchase date), of how you set up and use your Canon products and our Services, as well as details on your Customer Service, Warranty and Repairs interactions with Canon.
Some of the information under this category does not qualify as personal information, but we will apply any necessary safeguards to ensure as well the privacy of this information. We will process this data for the following purposes:

• To provide you with more useful information, more relevant content and offers, and latest news about products and events:
  For example, understanding the device settings you like to use means we can provide you with more personalized and helpful information, such as expert hints and tips, learning resources, or details about relevant training courses.
• To provide, maintain, protect and improve products and services, and to develop new ones:
  Understanding how our customers use our products help us identify features that we need to improve or add to future products.
• To help solve any issues you might have with Canon products and Services:
  We require your product information so that we can troubleshoot your queries more effectively, providing you with information which is specific to your Canon product.

Understanding your Operating System (OS) allows us to troubleshoot your query more effectively, for example, by providing you with information about relevant driver downloads.

We will use this information to evaluate whether your Canon product is eligible for warranty coverage.

1.3 Files and other content

1.3.1 Files

This category includes images that you upload to Canon Services, and their relevant descriptions and metadata. We hold no rights over the content you upload to our Services unless you expressly grant them to Canon, but you authorize us to use this information for the following purposes:

To improve your user experience and the overall quality of our Services:
We do not conduct any human/manual processing of your content.

To provide customers with more useful information, more relevant content and offers, and latest news about products and events.

1.3.2 Community Chatter/Comments/Forum Posts

This section comprises any content submitted by you through Canon's online channels and forums, which is processed for the following purposes:

To help solve any issues you might have:
We scan through forum activity for keywords to identify users experiencing difficulties with our products and pro-actively support them.

To protect our users and Canon:
We moderate - although we have no obligation to - the items posted on Canon forums, in order to detect any inappropriate content.

1.4 Information we receive from third parties

When you use social login, we retrieve basic profile information from your chosen social identity provider for the following purposes:

To verify your identity and assist with the identification of users:
If you sign up to our Services using a social media site, we receive basic profile information like your name, age range and country of residence.

To provide, maintain, protect and improve products and Services, and to develop new ones.
We may use social network identifiers if you are automatically syncing content from that site, such as adding photos to online photo storage services from Facebook.

1.5 Settings and Preferences

Certain Canon Services allow you to specify your personal preferences (e.g. preferred language). Users may also specify their privacy preferences with regards to things like receiving marketing communications.

We use this information to improve your user experience and the overall quality of our Services:
Knowing your country and language allows us to display our Services in your local language, time zone and regional formats.

1.6 Location Information

We gather your location data, including real-time geographic location, where you have expressly authorized us in accordance with your privacy settings of your installed apps, browsers and devices. We use Location Information for the following purposes:

To improve your user experience and the overall quality of our services:
We can use any geographic information contained within your photos to help you catalogue your images by location.

To provide you with more useful information, more relevant content and offers, and latest news about products and events:
We can serve you with content which is relevant to your current location.

To verify your identity and assist with the identification of users:
For example, Canon verifies your IP address in some territories during the sign-up process to ensure that you are willing to sign up for our Services and to mitigate the risks of identity theft.
We do not use your location information to track your private activity for purposes other than those set in this section.
We do not share location information with third parties nor sell it to anyone.

• To improve your user experience and the overall quality of our Services:
  We do not conduct any human/manual processing of your content.
• To provide customers with more useful information, more relevant content and offers, and latest news about products and events.

1.3.2 Community Chatter/Comments/Forum Posts

This section comprises any content submitted by you through Canon's online channels and forums, which is processed for the following purposes:

• To help solve any issues you might have:
  We scan through forum activity for keywords to identify users experiencing difficulties with our products and pro-actively support them.
• To protect our users and Canon:
  We moderate - although we have no obligation to - the items posted on Canon forums, in order to detect any inappropriate content.

1.4 Information we receive from third parties

When you use social login, we retrieve basic profile information from your chosen social identity provider for the following purposes:

• To verify your identity and assist with the identification of users:
  If you sign up to our Services using a social media site, we receive basic profile information like your name, age range and country of residence.
• To provide, maintain, protect and improve products and Services, and to develop new ones.
  We may use social network identifiers if you are automatically syncing content from that site, such as adding photos to online photo storage services from Facebook.

1.5 Settings and Preferences

Certain Canon Services allow you to specify your personal preferences (e.g. preferred language). Users may also specify their privacy preferences with regards to things like receiving marketing communications.

• We use this information to improve your user experience and the overall quality of our Services:
  Knowing your country and language allows us to display our Services in your local language, time zone and regional formats.

1.6 Location Information

We gather your location data, including real-time geographic location, where you have expressly authorized us in accordance with your privacy settings of your installed apps, browsers and devices. We use Location Information for the following purposes:

• To improve your user experience and the overall quality of our services:
  We can use any geographic information contained within your photos to help you catalogue your images by location.
• To provide you with more useful information, more relevant content and offers, and latest news about products and events:
  We can serve you with content which is relevant to your current location.
• To verify your identity and assist with the identification of users:
  For example, Canon verifies your IP address in some territories during the sign-up process to ensure that you are willing to sign up for our Services and to mitigate the risks of identity theft.
  We do not use your location information to track your private activity for purposes other than those set in this section.
  We do not share location information with third parties nor sell it to anyone.

1.7 Cookies and other technologies

Cookies and similar technologies (e.g. web beacons) are small pieces of information used to store technical and/or personal details, identify users of a service and enable certain functionalities. To learn more about the cookies used by our Services and how to reject them, please visit the Cookie Policy applicable to each of the Services, which can be accessed through the homepage of our websites or the relevant section of our apps.