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Social Contribution

Miraisha Programme developing imaging skills in Africa

Management Approach

Under its corporate philosophy of kyosei and through community relationships, Canon seeks to find solutions to issues faced by communities around the globe.

Why it Matters

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Today, our world faces a mountain of social issues that include global warming and other environmental issues, an increasing frequency of natural disasters, and issues related to poverty and economic disparity. Sustainable social development requires countries, regions, governments and enterprises to overcome various barriers to unite the world in tackling these problems. Companies play an increasingly important role in addressing these issues, which are also expressed in the Sustainable Development Goals (SDGs) adopted by the United Nations. With ESG (environment, social and governance) used in corporate valuation more and more, there is a growing expectation that corporations will cultivate meaningful links with society, and with local communities especially, in their business activities. For example, issues such as poverty and educational inequality could affect corporate recruitment capabilities or restrict the global market if left unaddressed. Recognizing this, Canon reinvests profits back into local communities, not only to gain trust through social contribution activities, but also because we believe that such efforts are essential to sustainable development.

Our Impact:

Major Areas of the Canon Group’s Social Contribution Activities (in 2017)

Major Areas of the Canon Group’s Social Contribution Activities (in 2017)

Canon’s Approach

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Social contribution activities have molded Canon’s corporate culture since its earliest days. In 2012, we formulated the Canon Group CSR Activity policy to clarify the direction of the Group’s CSR activities. Based on this policy, we continue to draw on Group resources, which include advanced technological strengths, global business deployment expertise, and diverse, specialized human resources, to engage in activities tailored to the characteristics and issues of each region. These activities are focused on the following six areas.

For example, in the field of education and science, recent years have seen a drift away from science in the form of decreasing interest in science and technology and a reduction in opportunities to study optics systematically in Japan, Canon’s major production base. To support the education of the next generation, Canon is engaged in a variety of initiatives to stimulate interest among children in optics and other sciences.

In other areas, we engage in various activities tailored to the local needs.

Overview of Material Issues and Activities in 2017

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Humanitarian Aid and Disaster Relief

In 2017, Canon continued to make financial donations and help raise funds for people affected by major natural disasters worldwide, such as the torrential rains that led to flooding in northern Kyushu in July 2017. We are working to enhance such activities based on ideas from partner organizations.

Environmental Conservation

Canon believes in addressing environmental issues from a long-term perspective. Besides promoting environmental protection activities in local communities in 2017, we also continued to organize environmental outreach classes linked to various themes, such as printer cartridge recycling, to help children better understand the importance of the environment.

Social Welfare

Recognizing that social welfare issues vary widely by region, Canon engages in various welfare activities with the aim of creating environments in which all people can lead satisfying lives. In 2017, we continued activities to support people with disabilities and assist the sound development of children around the world.

Local Communities

As a corporate citizen with deep roots in local communities, Canon engages in cross-cultural activities and school construction to help develop the knowledge base and diverse values of children. In 2017 also, we endeavored to stay in close communication with local communities and to implement contribution programs, including an initiative to use photos to promote cross-cultural exchange.

Education and Science

Canon supports the development of the next generation, drawing on its cutting-edge technologies. We organized a range of customized programs in 2017, from hands-on classes in robot programming for students in Japan (where programming will become a part of the core curriculum from 2020).

Art, Culture and Sports

As a company that pursues imaging technologies that evoke and encourage a wealth of human emotions and feelings, Canon is contributing to the development of visual culture. Along with initiatives to assist the preservation or restoration of cultural assets in Japan and Europe in 2017, we continued to support other programs.

Relationship between Canon’s Social Contribution Activities and SDGs

Canon’s social contribution activities contribute to the achievement of several SDGs (below). Of particular note, all of our activities in these fields contribute to SDG 4.

And, the results of our stakeholder survey revealed that expectations for activities contributing to SDG 3,4,5 and 11 are relatively high.

  • 1 NO POVERTY
  • 2 ZERO HUNGER
  • 3 GOOD HEALTH AND WELL-BEING
  • 4 QUALITY EDUCATION
  • 5 GENDER EQUALITY
  • 9 INDUSTRY,INNOVATION AND INFRASTRUCTURE
  • 11 SUSTAINABLE CITIES AND COMMUNITIES
  • 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
  • 15 LIFE ON LAND
  • Donations and Fundraising
  • Supporting Disaster Recovery Efforts
  • Educational Support for Children
  • Helping to Find and Rescue Missing Children Through the Power of Photographs
  • Canon Blind Project, Photography Class for the Visually Impaired in Thailand
  • Canon Image Bridge Project Fosters Youth Exchange Through Imaging
  • Miraisha Programme Aims to Increase Employment Opportunities for the People of Africa by Improving Their Skills in Imaging Technology
  • The 4E’s Project in India
  • Educational Support for Children
  • Support for Universities
  • Contributing to the Promotion of Art and Culture
  • Contributing to the Promotion of Sports