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Canon's Universal Design

Our goal is to create products and services that provide every customer with a sense of emotional attachment and excitement in every situation.

Regardless of how good a product performs, if its operation causes stress, it fails to fulfill its purpose.

We think of "universal design" as something that appears in the posture of the user when interacting with the product. Therefore, the slogan of our universal design initiatives is "designing user posture."

Not only do we analyze how and where customers interact with a product, we also watch customers' typical behavior before and after using a product. This leads to discoveries about various issues that we would not find just by looking at the product.