We aim to provide products and services that inspire and excite all our customers in every situation.
No matter how well a product performs, it's not a good product if using it creates stress. We believe that how comfortable a product is to use is reflected in how people look while using the product. This is why we chose the slogan “Making customers look beautiful when using our products” for our universal design initiatives.
By observing people's normal activities before, during, and after using Canon products, we are able to uncover a variety of issues that would remain unseen by merely looking at a device, and develop innovative solutions to these problems.