News
Speaking at IPBC Australasia
September 7, 2023
On September 7, 2023, Canon Australia spoke as a panelist on the topic “Curbing the Consequences of Counterfeits” at “IPBC Australasia IAM and WTR LIVE” held in Melbourne, Australia. The panel discussed methods to tackle issues with counterfeit products. Canon explained from a brand owner’s perspective how counterfeit products harm brand value as well as the safety of consumers, and also highlighted the importance of building a cooperative relationship with authorities in anti-counterfeiting.
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The Panel Discussion
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